Speciality:

Fitness and Health Tracking

Location:

Texas

Impact:

Personalized fitness goals and trackers boosted app usage

Services:

Fitness App

Business Challenges

During the requirements gathering phase, the client highlighted that users in the market are currently facing several challenges in tracking their fitness effectively, including the following:

  • Difficulty in tracking fitness goals, activities, and diet.
  • The client struggled with centralized management of workout videos and subscription plans.
  • Absence of tailored fitness tracking and goal-setting features for users.
  • Lack of integration between the website and mobile app for membership purchases.

Solution

  • Super Admin Portal for Membership and Workout Management
  • Personalized Profile Settings for Medications and Fitness Goals
  • Comprehensive Diet Management with Calorie and Nutrient Tracking
  • Workout Video Library with Categorized Instructions
  • Fitness Tracker for Weight, Water Intake, and Steps
  • Subscription Plans Management with Easy Upgrade

Results

  • 80% Reduction in Membership Management Time
  • Personalized Fitness Goals and Trackers Boosted App Usage
  • 50% Increase in Calorie Tracking Accuracy
  • 25% Growth in Revenue from Membership Sales

Solution Implementation

Our client, a fitness industry innovator, envisioned a seamless digital solution combining a fitness mobile application for customers with a robust website featuring membership plan offerings. The goal was to enhance user experience, encourage health-focused lifestyles, and streamline operations for managing fitness content and subscriptions.

Super Admin Portal:

The Super Admin Portal serves as a centralized hub for efficiently managing website and app operations, ensuring streamlined workflows and enhanced control. Key features include simplified membership management for creating, editing, and tracking plans, along with intuitive tools for uploading and categorizing workout videos with detailed descriptions. An analytics dashboard provides valuable insights into subscription trends, app usage, and user activity, supporting data-driven decisions. Additionally, robust user management capabilities offer role-based access and secure control over customer data, ensuring privacy and compliance while maintaining operational efficiency across the platform.

  • Membership Management
  • Content Upload and Categorization
  • Analytics Dashboard
  • Role-Based User Management

Fitness Mobile Application:

1. Profile Settings:

The Profile Settings feature empowers users to personalize their fitness journey by setting specific goals, such as daily water intake, target weight, nutritional requirements, and step counts. It also allows users to manage payment methods securely, ensuring seamless subscription management and a customized experience tailored to their health and fitness needs.

  • Medications Management
  • Fitness Goal Personalization
  • Payment Method Management
  • Subscription Plan Management

2. Diet Management:

The Diet Management feature enables users to track their daily calorie intake effortlessly. Users can search for food items and access a detailed nutritional breakdown, including macronutrients such as proteins, fats, and carbohydrates, empowering them to make informed dietary choices and stay aligned with their fitness goals.

  • Daily Calorie Tracking
  • Food Search and Nutritional Breakdown
  • Macronutrient Details
  • Personalized Dietary Insights

3. Workout Videos:

The app provides users with a library of guided workout videos, each offering detailed step-by-step instructions to ensure proper execution. The videos are categorized by workout type (strength, cardio, flexibility, etc.) and intensity levels, making it easy for users to select routines that match their fitness goals and capabilities.

  • Access to Guided Workout Library
  • Categorized by Workout Type and Intensity
  • Step-by-Step Video Instructions
  • Personalized Recommendations Based on Goals

4. Fitness Tracker:

The Fitness Tracker feature enables users to track their fitness progress seamlessly. It includes a ‘Weight Tracker’ to monitor weight changes over time, a ‘Water Intake Tracker’ to set and track daily hydration goals, a ‘Steps Tracker’ to log daily steps and monitor progress, and an ‘Activities Tracker’ to record exercises and other fitness activities, providing a comprehensive view of their fitness journey.

  • Weight Tracker
  • Water Intake Tracker
  • Steps Tracker
  • Activities Tracker

5. Subscription Plans:

Subscription Plans allow users to browse, compare, and purchase membership options directly from the app. This feature provides flexibility in choosing the right plan based on individual fitness goals. Users can easily manage their subscriptions, upgrade to higher tiers, or switch plans as their fitness needs evolve over time.

  • Browse and Purchase Membership Plans
  • Flexible Plan Selection Based on User Needs
  • Manage and Upgrade Subscriptions
  • Easily Adapt Plans to Evolving Fitness Goals

By delivering a feature-rich fitness mobile app and an integrated super admin portal, we empowered our client to offer a seamless fitness experience to users while ensuring efficient backend management.

workflow diagram

Business Value

Improving UX

Helped being on the same page with the patients. We improved User experience and made the accuracy of the results higher.

Developing All Flow

Helped in having a competitive advantage. We chose a proper tech stack, developed all flow from A to Z and implemented in real life.

Optimization

Increasing operational speed by 2 times. Now all data in one place. Increasing operational speed by 2 times. Now all data in one place.

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